Country Marketing Manager

Our Client:
Our client is one of the leading Online Travel Agencies in Japan. They are looking for a passionate and proactive individual to join their Singapore team as a Country Marketing Manager.

The Responsibilities:
•	Develop the local marketing strategy and plans to grow the brand in Southeast Asia.
•	Develop and review local media plan, optimize campaign performance and manage the marketing mix and budget.
•	Collaborate with the central marketing team to execute integrated marketing campaigns via different formats, including promotions, events, social, digital and CRM that drive commercial results and builds brand affinity.
•	Own campaign workflow end to end, working with relevant partners to support execution; ensuring a high degree of excellence from start to finish.
•	Act as local marketing contact point for potential local marketing partnership.
•	Partner relevant cross-functional departments, creative and media and /or activation agencies.

The Requirements:
•	Bachelor’s Degree in Business, Communications or Marketing.
•	Fluency in written and spoken English and Chinese/ Bahasa Melayu (would be a plus) as you will need to liaise with Mandarin/ Bahasa Melayu speaking customers and vendors
•	Minimum 5 years of work experience in marketing or media (Social media, Content or online marketing experience is highly valued).
•	Experience with managing social media channels and / or key opinion leaders
•	Experience in working with Public Relations agencies.
•	Have deep knowledge of the Singapore and Malaysia market landscape and consumer behaviours.
•	Understanding of e-commerce model drivers and metrics.
•	A track record of running multiple projects in highly dynamic and fluid environment.
•	Good at managing relations with internal and external partners.
•	Marketing experience with an online travel agency, ecommerce company, startup environment or marketing agency is a plus.

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Disclaimer: The Company complies with the Tripartite Guidelines on Fair Employment Practices (TGFEP), including the prevailing guidelines on recruitment. All qualified applicants will be considered for the position regardless of their age, race, religion, nationality, marital status, or family responsibilities. A more detailed discussion of the TGFEP is available on the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) website at https://www.tal.sg/tafep.

JO Reference: 107046