Marketing Manager – Core Product & NPD

Job Detail

Marketing Manager – Core Product & NPD (90K–120K) (SDG-92893)
ผู้จัดการฝ่ายการตลาด – ผลิตภัณฑ์หลัก & NPD

<Job Responsibilities>
- Capture Japanese food market and strengthen brand by creating products, promotions and services that meet our customer demands.
- Develop and implement effective marketing and communication plan to launch and/or promote NPD, promotion and branding campaigns according to customer insight by timeline
- Provide strategic and practical recommendation to management in order to grow revenues
- Present marketing and promotion plan to subcommittee and operation teams to enable operational feasibility as well as to provide them with effective and appropriate tools and materials.
- Work with creative agency to develop cut-through branding campaigns and communication materials of marketing calendar to be implemented across multiple platforms, including TVC, OOH, Digital, PR, in-store POP, branding signage and activations with effective media plan.
- Collaborate with business partners in developing and execution of co-promotion campaign for brand building and incremental revenue.
- Provide competitor analysis to identify market trends, pricing/business models, sales and methods of operations.
- Manage budgets and effectively allocate resources among campaigns.
- Manage documents control and quality control system under ISO and other standards associated with business.
- Carry out any other assignments assigned by supervisor.


<Necessary Skill / Experience >
- Thai nationality , Male, Female , age 32 - 36 years old
- Bachelor's degree
- At least 5 years of experience in Branding / Promotion / Digital / Local Store Marketing in Casual Dining Restaurants (CSR), Quick Service Restaurants (QSR)
- At least 2 years of management experience(Manager level)
- Experience in data analysis and market research to develop and implement marketing strategy.
- A good team player with excellent interpersonal skill and ability to collaborate cross-function internally and externally.
- Creativity and knowledge in marketing trends and promotions
- Result-oriented, hard-working with can-do attitude and passion to deliver the best performance
- Strong analytical and presentation skills
- Outstanding interpersonal and communication skills
- Passion in food, love to eat and exploring new food trends / restaurants
- Proficiency in Thai and English.

Language Skill
English level : Conversational
Japanese level : None

Workplace Area: BTS Bangna
Working Hour: 9:00-18:00(Monday - Friday (WFH 2 days per week))

About the Benefits
90,000–120,000THB

About the company
Product & Service: Japanese Restaurant
Business Type: Restaurant / Hotel