Job Detail
<Job Responsibilities>
1. MARKETING BUDGET CONTROLLING (50%)
● Regularly working with marketing project/team managers and other members to prepare appropriate financial plans for the projects/teams; commenting on major variances and highlighting of potential risks;
● Controlling budgets, preparing variance reports, and dashboards regarding all marketing projects, and ensuring actual results meet the approved plans;
● Measuring performance efficiency of Business Development, Media Buyer, and other teams in Marketing department as well as other marketing projects of Group;
● Controlling marketing payout and ensuring it’s under approved amount; requesting to amend on a timely basis to optimize financial results.
2. MARKETING OPERATION PERFORMANCE ASSESSING AND ANALYSING (40%)
● Preparing monthly analysis on performance against budget/forecast to assist Board of Directors in tracking business performance against objectives;
● Monthly Extensive Analysis Reports on marketing campaign efficiency, considering various approaches such as marginal profit, return on ads spending, cost optimization, volume trends, vs historical data, internal/ external factors or another statistical method… to provide insights and recommend for optimization.
● Maximize Marketing contribution by working with Finance team, especially person-in-charge of overall financial result per market, and acknowledging which campaigns, offers, partners, and payouts are contributing the most to the Group's overall financial result to discuss with the Marketing team and have suitable plans;
● Maintaining margin simulation report, highlighting future risk, negative financial impact on project results and requesting action plans from marketing departments.
● Assessing financial aspect of new marketing campaigns/ projects proposed by Head of Marketing and ensuring it is eligible to proceed;
● Other Adhoc assigned by line manager.
3. BUILD SOP AND STREAMLINE PROCESSES CONTINUOUSLY (10%)
● Building and maintaining SOP, aim for optimization and simplification; quarterly review to update on changes in process
● Ensure the collaboration between Finance and Marketing runs with conformity by establishing regulations and following the SOP.
● Call and participate in meetings to build new processes, or streamline existing processes in order to optimize the operational performance and thereby contribute to the financial performance of the Group
<Necessary Skill / Experience >
- Gender: Any
- Age: 23 - 32 (19xx)
- Education Background: Bachelor's Degree, major in Corporate Finance, Auditing or Accounting
- Language: English - Business Level
- Experience: At least 1 year of experience working as a Financial Business Partner
- Others:
● Proficiency in Microsoft Office, especially Microsoft Excel (VBA, SQL preferred) and computer skills;
● Desire to strive for excellence and continuous improvement, willing to research, learn and share new working methods;
● Ability to work cross-functionally, to thrive in a dynamic and fast-paced environment, and to manage and prioritize multiple projects with tight deadlines.
● Awareness of cultural differences.
● Careful, detail-oriented, multi-tasking, honest, diligent, and devoted to work.
● Analytical thinking and get it done attitude.
● Seniority, self-motivation, and integrity
<Preferable Skill / Experience>
- Qualifications of CFA, ACCA, CMA is a plus
- Able to demonstrate financial data in Excel Dashboard, Power BI or Tableau is a strong plus
