Job Description
Our Client, a multinational sports marketing is looking for the candidate as below
Requirements:
· Degree level qualification (or equivalent)
· 5+ years in advertising, marketing or sports marketing roles across a wide range of clients in Japan
· Successful in managing client relationships in Japan over an extended multi-year period
· Experience working in a Japanese business environment
· Track record of acquiring new business, upselling and renewing
· Creative and dynamic mind set with sound knowledge of all marketing platforms and proven
· experience in driving marketing strategy and execution – brand positioning, marketing plans, creative proposition, above and below the line campaigns
· Business fluency in spoken and written Japanese and English is required.
· Able to influence, persuade, negotiate and build trusting strategic relationships
· Effective operating in an entrepreneurial, multi-territorial and multi-cultural team
· Flexible and open mind set with a willingness to learn new account management skills and methodologies
· Comfortable with multiple reporting lines and joint accountability to UK and Asia organizations
· Team player able to maintain the energy and momentum within a team
Duties:
Client Relationship Management
· Manage relationships and serve as lead client interface with our Japan-based regional and global sponsors
· Define, direct and drive partnership strategy and execution based on an understanding of client business, objectives and strategy
· Bring best practices drawn from other partnerships to Japanese partner activations
· Lead the renewal strategy for partners by building close working relationships with senior-level executives and having keen antennae for issues or opportunities
· Support sales team on new business/ renewal pitches (e.g. conduct workshops for prospects and their agency)
Marketing Activation and Campaign Execution
· Provide thought leadership when developing ideas and planning activations
· Suggest customizations to activation plans that reflect Japanese market demands and preferences
· Monitor performance, at both campaign and strategic level, to ensure that acquisition, revenue and expense targets are met
· Brief and manage the activities of advertising, market research, print/production and public relations agencies as required
· Regularly meet with and review partners’ performance towards agreed targets
Team Leadership
· Manage a relationship team (Relationship Managers and Relationship Executives) and develop their client management skills – strategic approach, selling activation ideas, campaign execution, time management and task prioritization
· Motivate line reports and identify suitable training and education on an individual basis
· Work with Relationship Directors and Associate Relationship Directors in UK to develop, agree
· and implement projects, tactical initiatives and international partnership activation against
Commercial objectives
· Ensure consistency in delivering successful local partner activations through regular
· communications with UK Relationship Management team
· Uphold strict brand management by adhering closely to standards and guidelines
· Encourage cooperation between partners in the form of joint promotional activity
Management Information and Reporting
· Ensure the Head of Marketing, Head of Partner Strategy and Managing Director, Asia Pacific are regularly briefed on all major developments and initiatives concerning Japanese partner relationships and promotional activities
· Monitor and benchmark partner performance
· Keep abreast of relevant legislation, regulatory requirements and codes of practice as they apply the activities in Japan
Requirements:
· Degree level qualification (or equivalent)
· 5+ years in advertising, marketing or sports marketing roles across a wide range of clients in Japan
· Successful in managing client relationships in Japan over an extended multi-year period
· Experience working in a Japanese business environment
· Track record of acquiring new business, upselling and renewing
· Creative and dynamic mind set with sound knowledge of all marketing platforms and proven
· experience in driving marketing strategy and execution – brand positioning, marketing plans, creative proposition, above and below the line campaigns
· Business fluency in spoken and written Japanese and English is required.
· Able to influence, persuade, negotiate and build trusting strategic relationships
· Effective operating in an entrepreneurial, multi-territorial and multi-cultural team
· Flexible and open mind set with a willingness to learn new account management skills and methodologies
· Comfortable with multiple reporting lines and joint accountability to UK and Asia organizations
· Team player able to maintain the energy and momentum within a team
Duties:
Client Relationship Management
· Manage relationships and serve as lead client interface with our Japan-based regional and global sponsors
· Define, direct and drive partnership strategy and execution based on an understanding of client business, objectives and strategy
· Bring best practices drawn from other partnerships to Japanese partner activations
· Lead the renewal strategy for partners by building close working relationships with senior-level executives and having keen antennae for issues or opportunities
· Support sales team on new business/ renewal pitches (e.g. conduct workshops for prospects and their agency)
Marketing Activation and Campaign Execution
· Provide thought leadership when developing ideas and planning activations
· Suggest customizations to activation plans that reflect Japanese market demands and preferences
· Monitor performance, at both campaign and strategic level, to ensure that acquisition, revenue and expense targets are met
· Brief and manage the activities of advertising, market research, print/production and public relations agencies as required
· Regularly meet with and review partners’ performance towards agreed targets
Team Leadership
· Manage a relationship team (Relationship Managers and Relationship Executives) and develop their client management skills – strategic approach, selling activation ideas, campaign execution, time management and task prioritization
· Motivate line reports and identify suitable training and education on an individual basis
· Work with Relationship Directors and Associate Relationship Directors in UK to develop, agree
· and implement projects, tactical initiatives and international partnership activation against
Commercial objectives
· Ensure consistency in delivering successful local partner activations through regular
· communications with UK Relationship Management team
· Uphold strict brand management by adhering closely to standards and guidelines
· Encourage cooperation between partners in the form of joint promotional activity
Management Information and Reporting
· Ensure the Head of Marketing, Head of Partner Strategy and Managing Director, Asia Pacific are regularly briefed on all major developments and initiatives concerning Japanese partner relationships and promotional activities
· Monitor and benchmark partner performance
· Keep abreast of relevant legislation, regulatory requirements and codes of practice as they apply the activities in Japan